Jussi has 10+ years of experience in the insurance business. Working and living in UK, Spain and the all Nordic countries he has wide understanding of the needs of the market from a global perspective. He is the founder and main shareholder for YellowMay and holds an EMBA from the Henley Business School. Besides building global insurance provider Jussi recently nominated as Head Coach for the Finnish Men Beach Volley team. Jussi is married with two lovely children and lives in Helsinki, in Finland, the country with the happiest people of the world.