Willingness to pay for online dating rises in pandemic

Whether it's big love or occasional flirtations: In the Corona pandemic, more singles in Germany are willing to pay money to find romance on the internet. Thus, one third (34 percent) of those who use online dating services have taken out a paid service due to the Corona pandemic - both men (35 percent) and women (33 percent). Whether since Corona or before: Overall, 7 out of 10 (71 percent) pay for at least one online dating service. 85 percent also or exclusively resort to free versions. This is the result of a representative survey of more than 1,000 people in Germany aged 16 and over, which was conducted on behalf of the digital association Bitkom in January 2022. According to the survey, a total of one third (33 percent) of internet users use online dating services - men (33 percent) and women (34 percent) equally. Among 16- to 29-year-olds (34 percent) and among 50- to 64-year-olds (33 percent), the figure is also one-third. Among people aged between 30 and 49, almost 4 out of 10 (39 percent) look for romance on the net, and among senior citizens aged 65 and over, one in six (16 percent) still do.


Half of users flirt on social networks

Swiping, scrolling, clicking: People use different offers for online flirting. Half (50 percent) of the users of online dating services flirt in social networks. Among men, 54 percent use Instagram, Facebook and Co. in their search for dates, 45 percent among women. Most, however, have a profile in dating apps: 7 out of 10 (69 percent) swipe left and right on Tinder, Lovoo or Bumble. About the same number (68 percent) are on online dating sites or dating agencies like Parship, ElitePartner or eDarling. Only 6 percent identify themselves as users of escapade portals and 5 percent of online portals for erotic contacts.


Mobile dating is the new standard

Due to the widespread use of dating apps and social media, online dating takes place especially on the smartphone - 84 percent flirt via it. Among younger people between the ages of 16 and 29, the figure is as high as 93 percent. About half (51 percent) use a tablet and 46 percent a laptop. Only 15 percent log on via a stationary desktop PC - although 46 percent of those over 65 do so.


Online dating helps through times of social distancing

For two-thirds of online dating users, apps and portals were the only way to meet new people during the Corona pandemic: 63 percent say they would not have met new people during Corona without online dating. Just under a third (32 percent) feel less lonely during the pandemic because of online dating. This is especially true for younger people between 16 and 29 (38 percent), but also for older people aged 65 and over (40 percent). For a quarter (24 percent), online dating during Corona is a good substitute for real dating.


Find out more about this topic here in Bitkom's official press release.